Richard Laermer (born September 16, 1961, in Queens, New York) is the author of eight books and CEO of RLM Public Relations, a PR firm he founded in January 1991. He has lived in New York City, Connecticut, and La Quinta, California. Laermer's book, Full Frontal PR has been used as a text in public relations courses at universities including Georgia Southern, and he is quoted as a reference on public relations, marketing effectiveness, marketing strategy, consumerism, political strategy, advertising and "no comment." Laermer's Native's Guide to New York was listed as a "top three NYC travel guide" by The Guardian in 2005. On November 8, 2007, Laermer was inducted into the PR News Hall of Fame.