Cellular technology has always been a surveillance technology, but "e;cellular c...

Subaru and Jaguar provide outstanding examples of what can be achieved when bran...

The Place Branding Yearbook 2010 examines the case for applying brand and market...

In an increasingly interconnected global business environment, it is crucial tha...

Referrals and recommendations are the most effective drivers of new business.

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The unique approach of Retail Marketing combines theory with current retail conc...

This pioneering work draws together the law and other regulatory rules that rela...

For salespeople feeling stressed and disappointed that their customers don't wan...

Carriage of Goods by Sea provides an extensive comparative analysis of the carri...

An eye-opening look at the invisible workers who protect us from seeing humanity...

A novel investigation of pro bono marketing and the relationship between goods, ...