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Cultures of Mediatization
15.99 £
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What does it mean that we can be reached on our mobile phones wherever we are an...
Agile Marketing
29.99 £
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Create and apply responsive and adaptive marketing principles and practices with...
B2B Influencer Marketing
34.99 £
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Have you ever wondered how your B2B brand could use influencers to drive revenue...
20.00 £
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An incisive history of the controversial Google Books project and the ongoing qu...
Innovative B2B Marketing
29.99 £
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Navigate the B2B marketing sphere with this fully updated guide on how to better...
Guide to Earned Media
24.99 £
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Harness the power of public relations and discover how you can secure meaningful...
Poetry's Data
30.00 £
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Why literary studies must confront digital mediationWe live and research in a te...
Malcolm McDonald on Value Propositions
29.99 £
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While many organizations understand the importance of having a clearly defined v...
Ideology and Modern Culture
24.99 £
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In this major new work, Thompson develops an original account of ideology and re...
Experiments of the Mind
28.00 £
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An inside view of the experimental practices of cognitive psychology-and their i...
Marketing Metrics
32.99 £
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Stop feeling overwhelmed by data and start using it to its full potential, to cr...
Account-Based Growth
32.99 £
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Develop long-term relationships, deliver market-beating growth, and create susta...