Peter S. Cohan is an American businessman, author and teacher. He is the founding principal of Peter S. Cohan & Associates, a management consulting and venture capital firm. He has completed over 150 growth-strategy consulting projects for global technology companies and invested in seven startups—three of which were sold for over $2 billion and his most recent—Sofi Technologies—went public in July 2021 at an $18 billion valuation. Cohan is an Associate Professor of Management Practice at Babson College. He teaches business strategy, entrepreneurship, leadership, and management consulting to both undergraduate and graduate students.. RETHINK Retail selected him as a Top 100 Retail Influencer in 2021, 2022, 2023, 2024, and 2025 and a Top AI in Retail Influencer in 2014